MSL messaging and marketing communications for students' unions

Contact your students

MSL messaging and marketing communications for students' unions

Connect with your students

The MSL System® provides a range of tools to gather ideas, opinions, feedback and identify hard-to-reach segments by their interests, past behaviour and where they are on their student journey to increase participation

  • Email & SMSBuild HTML or text emails and send targeted SMS to reach specific segments of your membership with communications from the union or individual clubs and societies.
  • Building listsBuild dynamic targeted lists based on member actions, attributes, roles and stage of their student journey.
  • Comments & forumsCrowdsource ideas, gather feedback and identify useful article content to push to student groups or segments.
  • Polls & surveysTarget groups and member categories for informal decision making, campaign promotion and events planning.
  • SegmentationUse any set datapoints to segment your membership; by memberships, interactions and external sources.
  • Monitor KPIs Define and monitor participation KPIs to identify hard-to-reach segments and tailor communications for them.

"I attended the webinar on Idea Lists a few weeks ago, it was really great. We set up 'Change Something' two weeks ago and we've had an incredible engagement so far"

Ollie Kasper, Student Engagement and Welfare Manager at Bath Spa University Students' Union

  • Message templatesUse HTML email templates to reinforce Union branding and recognition and to simplify regular communication requirements.
  • Opt in and outEnsure members only receive relevant information on their preferred channels opt in and out for all message types.
  • Data securityAdmins only see names so that full contact details cannot be shared with third parties .