News Article

MSL's branding story

December 2018 - We’ve been spending some time thinking about MSL's brand and identity: what does it mean to you, our MSL community; how do prospective users of the MSL System view the MSL 'brand'; and how do we demonstrate our commitment to providing easy-to-use products that support an inclusive, diverse, accessible and engaging member experience? It's an evolving process - but we've made a start with a new logo, corporate style and, coming soon, a new website.

MSL new logo

December 2018 - You may have worked with MSL for many years, you love our products and get on well with the MSL team. But can you instantly recall our full company name? And if asked to pick us out from a line-up, could you identify our logo?

We’ve spent some time thinking about our brand.

What do we want it to mean to you, our MSL community? What should it convey to prospective clients? How will our other stakeholders feel about MSL?

We defined our brand ethos:

  • To be professional and open in how we work with the students’ union and association community
  • To continually strive to provide innovative and adaptable membership management solutions
  • To be an ethical and responsible partner to our clients and external suppliers and stakeholders

We hope you agree that we do our best to achieve these objectives on a daily basis.

If you don’t, then we really want to know why.

Back to our logo and how that supports the MSL brand.

MSL must offer easy-to-use products that support your changing requirements and your ability to provide a member experience that is

inclusive, diverse, accessible and engaging

And so MSL must move with the times.

Our new logo endeavours to be a simple, eye-catching and memorable visual association with our ethos, our products and your aims.

On a practical level, it offers scope for use across a wide range of media – from print and digital to augmented reality and beyond….

We’d love to know what you think.

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