Virtual ticketing, not e-ticketing
The MSL system allows members to purchase tickets for events online. Purchase details are then uploaded onto the member’s University Card or other designated card – there’s no need to print off tickets in any form. On entering the event the member’s card is simply scanned, entry is validated and the member’s attendance at the event registered through the MSL till software. The system flags up under 18s and banned members to prevent illegitimate entry.
If a member loses their card, providing they have adequate alternative identification, they can be found quickly on the system, which stores all purchases and will be able to validate entry in seconds. Tickets can also be purchased with ease at the point of entry, reducing queuing times for guests and staffing time for door supervisors.
Hassle-free events with the MSL system
Live data allows managers to react to sales trends
Staff can be allocated responsively to entry data
- Cost efficient
Online payments and tickets instantly available on student cards
- Successful promotions
Audiences can be tracked, profiled and targeted directly
- Precision planning
Understanding trends leads to more informed budgeting
- Licensing savings
Potential for reduced licensing costs.
You can allow guest registration to areas of your site allowing members of the public to buy online
tickets to your venue. As you can tag different events you can easily draw up lists of event categories (Sport, Club Nights, Society Events, General Public etc) to make different areas of your website relevant to different customer segments. For your student members event listings show how many friends have purchased tickets for that event, creating a ‘me too’ driver for increased ticket sales.
The reporting system enables managers to track live sales data and react to trends swiftly. Event audiences can be profiled and targeted with relevant promotions and long-term trends can be used for more effective budget phasing.
Each entry to an event is logged through the system, so you will also know how many tickets will have been sold in advance of the event, which can be invaluable information for those involved in marketing, planning or running the event.
The software allows you to manage ticket sale capacities for multiple events across multiple venues, with money being assigned to different finance codes. You are able to identify exactly how many people are in your building at any given moment and even break this down by member attributes, such as members of a specific sports club. The venue management system can also be used for society events or other one-off functions, such as graduation balls, including generating automatic table plans.