Posted on Thu 03 Feb 2011 at 12:24 by John Abell
So how are our clients doing with our system then? The following figures compare some key performance indicators for our 10 clients who had a live MSL system during Sep, Oct, Nov 2009, with the same months this academic year.
Now obviously there are lies, damn lies and statistics and it would be a bit simplistic to do straight inter SU benchmarking with these figures, but using them to show use of the system over time shows our clients getting more out of the system this year than last. The only figure that has gone down is number of tickets sold, but as income from tickets has gone up this suggests more SUs are selling freshers and season passes rather than individual event tickets.
You can draw your own conclusions from these figures but the highlights for me include total sales going up by 17% to over £315,000 per SU, a 19% rise in online transactions and a big rise in emails sent. The latter suggests that more and more clubs and societies are using the email functions of the system.
If you would like to see your own figures (and you are from one of the following SUs) please use the link below.
Each of these figures shows the average number per MSL client for September, October and November.
|Individual members logging into website
|Total number of logins
|Individuals who attended at least 1 event
|Individuals who received an email
|Number of products sold*
|Number of tickets sold
|Number of memberships sold
|Total items sold
|Value of products sold (£)
|Value of tickets sold (£)
|Value of memberships sold (£)
|Total sold through system (£)
|Total sold online (£)
|% sold online compared to sold through tills
|Page visits (recorded by Google Analytics)
*In MSL parlance a Product is an item sold that is not a Membership, Delivery or Ticket.