The Blog

Development, best practice, tips, tricks, and general news and tidbits from Team MSL

Freshers Comparison 2009 2010

So how are our clients doing with our system then? The following figures compare some key performance indicators for our 10 clients who had a live MSL system during Sep, Oct, Nov 2009, with the same months this academic year.

Now obviously there are lies, damn lies and statistics and it would be a bit simplistic to do straight inter SU benchmarking with these figures, but using them to show use of the system over time shows our clients getting more out of the system this year than last. The only figure that has gone down is number of tickets sold, but as income from tickets has gone up this suggests more SUs are selling freshers and season passes rather than individual event tickets.

You can draw your own conclusions from these figures but the highlights for me include total sales going up by 17% to over £315,000 per SU, a 19% rise in online transactions and a big rise in emails sent. The latter suggests that more and more clubs and societies are using the email functions of the system.

If you would like to see your own figures (and you are from one of the following SUs) please use the link below.

The Figures

Each of these figures shows the average number per MSL client for September, October and November. 

KPI Freshers 09 Freshers 10 % Rise
Individual members logging into website 6813 7607 12
Total number of logins 40795 43032 5
Individuals who attended at least 1 event 5613 5760 3
Individuals who received an email 26832 30891 15
Emails sent 357342 438158 23
Number of products sold* 2253 2581 15
Number of tickets sold 16986 15685 -8
Number of memberships sold 13239 14774 12
Total items sold 30329 32844 8
Value of products sold (£) 68271 86969 27
Value of tickets sold (£) 82534 86480 5
Value of memberships sold (£) 135636 151699 12
Total sold through system (£) 271361 316554 17
Online transactions 9508 11297 19
Total sold online (£) 206512 250188 21
% sold online compared to sold through tills 76 79 4
Page visits (recorded by Google Analytics) 1239000 1300000 5

 *In MSL parlance a Product is an item sold that is not a Membership, Delivery or Ticket.

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Authors

Dan
Web Design
James
Technical Development
Laura
Web Development