All the essentials to engage and inform student members
Core - Membership Engagement
All the essentials to engage and inform student members

Stay connected with your student members

The core MSL System provides all the digital engagement resources needed to support your members, including your website, content management system, StudentLink® app, events and ticketing facilities, email and text messaging, clubs and societies resources and student voice tools.

Rich data enables targeted, relevant content on your members’ favourite devices and detailed real-time reporting on all types of interactions with your organisation.

UCLan Students' Union logoRead how UCLan Students’ Union has launched a new digital user experience with MSL’s support, focusing on content for students by students, student voice and skills through participation.

  • Website
  • Communication & Student Voice
  • Clubs & Socs
  • eCommerce
  • News & Events
  • Listings
  • Activities Management
  • StudentLink®
  • Reporting & Analytics



Create and manage a fully responsive website using your own designs or MSL templates. Easy content management and seamless integration with the MSL System® means your website can continue to grow through sophisticated customisation options.

We are delighted with our new website from the look through to the functionality. Working with MSL has been the perfect solution as we seek to further enhance how we communicate with our members

City of Glasgow College Students' Association - Read their news in full.

Complete Flexibility

No limitations on the design, layout or navigation of your site. Use your own designs or we will create great looking skins and templates for you to use how you wish.

Intuitive CMS

Our intuitive WYSIWYG editor uses common word processor features so non-technical staff can easily create and manage their own content.

Responsive Design

We can create a fully optimised website with designs which offer optimal viewing experiences on both mobile and desktop screens.


For ticketing sites, online shops, venues and hub sites - create a distinctive presence to promote products and services to your internal and external customers.


The system framework is built using web standards compliant code and the output validates as WCAG 2.0 accessible.

Full Design & Build

We know web design and we know the MSL System better than anyone.

Communication & Student Voice


Use surveys, polls, idea lists, email and SMS to gather ideas, opinions, feedback and reach segments of your members based on their interests, past behaviour and where they are on their student journey. Design and send emails and SMS messages direct from your MSL System® message centre.

Email & SMS

Use HTML or text emails and send targeted SMS through the MSL Message Centre to reach opted in segments of your membership and those of your clubs and societies.

The MSL Message Centre has helped us establish a fortnightly comms programme which we send out by email to members to let them know what we are working on and what has changed or been implemented. The segmentation we can do now through the MSL System is key for this communication as we know we can reach the right courses and year groups with relevant details. We can now demonstrate both the Union’s impact and the value of our students’ feedback and suggestions on the student experience for everyone at Harper Adams - Ali Burr, Union Director

Mailchimp & dotdigital

MSL’s Email Service Integration enables the sending of emails through either Mailchimp or dotdigital (formerly dotmailer) without the need to manually export recipient address data from your MSL System. (NB A one-off implementation fee applies.)

Build lists

Build dynamic targeted lists based on member actions, attributes, roles and stages of their student journey.

Comments & Forums

Crowdsource ideas, gather feedback and identify useful article content to push to student groups or segments.

Polls, Surveys, Idea Lists

Target groups and member categories for informal decision making, campaign promotion and planning activities.


Use any criteria to segment your membership - by group memberships, interactions and demographics.


Define and monitor participation KPIs to identify hard-to-reach segments and tailor communications for them.

Message templates

Use HTML email templates to reinforce your branding and recognition and to simplify regular communications.

Opt in

Ensure members only receive relevant information on their preferred channels for all message types.

Data security

Your admins only see names to protect contact details.

Clubs & Socs

Clubs & Socs

Unrivalled student group resources start with their own content and activities all managed within your website, keeping to your style and branding. Committees have access to the tools they need to engage with their own members, including messaging, online shop, events and tickets. Use in conjunction with Activities Management (see below), Student Group Finances and Grant Applications to completely streamline your support for clubs and societies and the activities they provide for members.

With face to face events not possible for much of the last academic year, we found that members were still very keen to feel part of the close community we have here at HASU. Our student lead clubs and societies stepped up to the challenge by engaging digitally with their members and running online events such as the Polo Club’s ‘rules of the game’ sessions and the Equestrian Club’s ‘stable management’ tutorials - Ali Burr, Union Director, Harper Adams Students’ Union

Read the Harper Adams Students' Union digital transformation case study.


Paid, free, annual, multi-year & termly memberships - with simple processes to minimise administration tasks.

Freshers' Fair

Barcoded memberships remove cash handling from committees; no administration beyond the transaction.


Give committees permission to email or send SMS any part of their membership.


Open up the tools you use to manage the system at the student group level.


Student groups can sell their own stash and tickets.

Group pages

Use system widgets to create templated group pages that let them make the most of their own content.

Group templates

Create new societies in a single click, including memberships, products, committee roles, mailing lists and web page.


A sophisticated permission structure lets you assign granular permissions by group, role and category.


Report directly on student activities data to compare demographics, sales and participation.



The MSL System® incorporates online shop and physical points of sale facilities to make selling memberships, tickets, merchandise and stash easy. Benefit from low per-basket transaction costs, minimal set up and express check-out facilities. Includes stock control, delivery information, product customisation and purchase history.

Tickets & merchandise

Sell paperless tickets and e-tickets for the your organisation, clubs and societies events. Let groups manage and sell their own merchandise direct to their members.

Group memberships

Let members join up quickly online with any restrictions and requirements set up to minimise administration for group secretaries.


Set up attractive online shop catalogues - with permissions for student group admins to upload and manage their own product catalogues.

Transaction fees

Low flat-rate transaction fees apply per basket no matter the value or the number of line items.

Sales reporting

Comprehensive reporting and analysis for monitoring and decision making; the MSL System can also integrate with popular financial software including Sage, Pegasus and SAP.

Express check-out

Offer your users Opayo (formerly Sage Pay), Stripe or PayPal for speedy, convenient and secure online purchases from your website and online shops.

Point of Sale

PoS software and the MSL Web Till allows face-to-face membership, merchandise and ticket sales at events - including Freshers' Fair and ad hoc public events.

News & Events

News & Events

Keep your website up to date with relevant news articles displayed how and when you need them to make the biggest impact. Drive traffic to events, ticket sales and to encourage campaign sign-ups.

Encourage attendance at events and make it easy to promote and sell tickets to members and guests. Add customisations, create guests lists, build seating plans and report on all event activity from tickets sales to attendance. See MSL Venue Management and Door Entry for a fully integrated event management system.

MSL has been key to maximising the impact of our Coaching & Volunteering Academy offering for students. Being able to have a calendar of events, all in the one place, has been extremely useful for students as they explore our training & development opportunities.

Edinburgh University Sports’ Union - read the case study.

Event templates

Configure multiple event page layouts with the option to link each event to a pre-defined brand and style.

Global calendars

Aggregate event content from across your organisation into a central event list that can be filtered by type, student group and location.

Student groups

Open up your events and ticketing functionality to student group committees.

Ticket restrictions

Limit ticket types to certain groups (e.g. Grad Ball tickets to Finalists) and set appropriate capacities and purchasing limits per ticket and event.

MSL Venue Management and Door Entry

Designed to support your event marketing and venue management, improve door entry speed, provide customer analysis, lower transaction costs and give the best experience to your student members and guests.



Manage advertiser content on your website, bringing relevant information to your members and establishing beneficial relationships with third party partners.

Control advertising

Retain complete control over all web advertising and the revenue it generates.

Multiple ad banners

Define any number of ad locations across your templates.

Vacancy management

Manage your own vacancies or allow external recruiters to upload vacancies. A keyword search allows students to quickly find the roles that suit them.


Place indexed lists on your website to generate revenue from local businesses and graduate recruiters, with options for featured ads to command higher prices.


Categorised classified listings for students to buy and sell.

Housing forum

Leverage forum functionality to match up empty rooms with students in need of accommodation.

Activities Management

Activities Management

Activities Management features provide all the support your clubs and societies need to run well-organised events and activities for their members - online, on campus and further afield; from event checklists and attendee registers to transport and fixture details - without the paper trail. Use with Student Group Finances and Grant Applications for an end-to-end solution to streamline your student groups' activities.

This fully integrated suite of resources for student groups includes checklists, attendee registers, resource request forms, team creation and fixture details, tools for organising off-site trips and Activities and Organisation dashboards.


Clubs and socs committees create and edit their own activities. Automate prompts for any additional information required prior to approval.

Checklist & Register

Workflow reminders ensure checklists and attendee registers are submitted at pre-configured times ahead of activities taking place.

Resource requests

Requests for rooms, speakers, and transport are attached to the activity and submitted online for approval.

Off-site trips

Ensure events taking place further afield run smoothly by collating additional details including nominated drivers, transport type and departure/arrival times.

Teams & fixtures

Committees create and edit teams, which can then be used for formal team sheets at fixtures. Fixture details and results can be added and displayed on web pages.


Activities and Organisation dashboards give a view of the group's current activities and useful information including member targets, charity contributions, drivers and first aiders.



StudentLink®, the MSL app drives year-round participation through voting, ticket, membership sales, news and promotions - all on your members' favourite devices and content managed by you and your team.


We added 400 tickets exclusive Pop Tart tickets to the SU Tickets App (powered by StudentLink) with the tickets going on sale 1 hour earlier than any other outlet. This drove 305 additional downloads across the two weeks we ran the promo

Sheffield Students' Union

Reporting & Analytics

Reporting & analytics

The MSL System® generates real time data on all aspects of your organisation to track KPIs, benchmark performance and enable informed business decisions.

Standard reports are included for:

  • Events
  • Surveys and polls
  • Student groups activities
  • Point of sale
  • Messaging

Google Analytics provides industry standard reporting for all of your website pages.



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