The MSL Venue Management module provides you with a complete stand-alone venue website, door entry and event management system for just £4000 per year. The system has been developed and implemented in SU’s for the last five years ensuring that Entertainments staff are getting the best value out of new technology. In short the system can help with your marketing, venue management, door entry speed, customer analysis, customer interaction, transaction costs and much more.
Virtual Ticketing
The MSL virtual ticketing module attaches purchase information to registered users’ University cards – there’s no need to print off tickets in any form. On entering the event the member’s card is simply scanned, entry is validated and the member’s attendance at the event registered through the door entry software. The system flags up under 18s and banned members to prevent illegitimate entry. If a member loses their card, providing they have adequate alternative identification, they can be found quickly on the system, which stores all purchases and will be able to validate entry in seconds. Tickets can also be purchased with ease at the point of entry, reducing queuing times for guests and staffing time for door supervisors. Of course if you do not wish to use virtual ticketing you can print of spreadsheets of all online purchases and use the system for E-ticketing. The choice is yours.
Setup
To use the stand alone module we would set up a bespoke website at a domain name such as www.yourvenue.com. Students or the general public would use this website to find out information about events from dynamic events lists and calendars and to buy tickets. If your University operates the Shibboleth identity provider, your students could login to the website with their University username and password with no registration if the University agrees. If not then a simple and fast registration procedure will be built to your requirements.
You can allow guest registration allowing members of the public to buy online tickets to your venue. As you can tag different events you can easily draw up lists of event categories (Sport, Club Nights, Society Events, General Public etc) to make different areas of your website relevant to different customer segments. Pages can be enhanced with forums, video, polls and other interactive features ensuring your website appeals to your members.
An integrated email and SMS system is included allowing you to target your customers based on event attendance, sign-up to mailing lists or anyone from your University database who has given the SU permission to contact them.
Till Software
The system comes with full till and door entry software that is easily downloaded onto computers or till points. The system ties these applications in with the website to allow you real time management of your venue and capacities. Additionally the finance and reporting parts of the system allow you to integrate your sales directtly with your own finance system.
Management Information
The reporting system enables managers to track live sales data and react to trends swiftly. Event audiences can be profiled and targeted with relevant promotions and long-term trends can be used for more effective budget phasing. If you receive course and demographic data from your University these can be used to provide comprehensive demographic customer reports.
Reports can be automatically emailed to key staff and sabbaticals allowing committees to keep track of relevant statistics. For instance each morning a report could be emailed to your commercial services group detailing how many people were in your venue the night before, the value of tickets sold, door entry times, percentage of different year groups / postgraduates / international students etc.
Capacity management
The software allows you to manage ticket sale capacities for multiple events across multiple venues, with money being assigned to different finance codes. You are able to identify exactly how many people are in your building at any given moment and even break this down by member attributes, such as members of a specific year group. The venue management system can also be used for society events or other one-off functions, such as graduation balls, including generating table plans.
Why MSL?
Efficiency: Save hours of staff time with one click PPL reports, better knowledge of staff numbers needed to run events and encouragement of online purchasing.
Security: Using our system can dramatically increase the money you take online, lowering the risks of cash handling on the door.
Adaptability: MSL door entry software lets you manage capacity and different ticket combinations such as season tickets or Freshers’ passes to ensure your members have the choice you want to offer them.
Suitability: Manage guest lists, under 18s, banned members and more. The system has been designed within SU venues, to cope with the eventualities specific to SU venues.
Robustness: The MSL Door Entry system is tried and tested. The system has sold over £7.5 Million worth of SU tickets in over 1.25M transactions.
Testimonial
“The promotional opportunities, both strategic and operational which MSL offers mean that we can target appropriate people with appropriate information and has had a direct impact on revenue. The cost savings we have made through the use of MSL include complete removal of the requirement for paper tickets to be printed, a reduction of printed media used to promote our events, reduction in staff resources required to run the box office and significant reduction in staff time required to compile financial data for analysis.
In addition to this the system generates an automated report detailing the information required for PPL and PRS licensing returns in order to achieve significant savings in line with NUSSL guidelines on PPL returns procedures. The points above are only a few of a very large number of benefits of the MSL system, and in summary, I could not do my job without this resource."
Nikki Smith, Entertainments Manager, Warwick SU 2009
Cost
The MSL stand alone Venue Management module costs £4000 per annum.
This includes all initial training necessary to run the module, full support, hosting, domain name management and design of the website. The MSL Door entry module can be combined with other MSL stand alone modules to provide increased functionality such as more control and features for your website or easier running of events for clubs and societies.
Other Modules
Website CMS £4000 pa.
Manage news, jobs, forums, volunteering, emailing, event signposting, integrated NUS Extra, surveys and more through a powerful and adaptable website CMS system specifically designed for SU’s to integrate with their members.
Clubs and Society Management £4000 pa.
Revolutionise your clubs and societies with online sign-up and membership management. Bring your Freshers Fair into the Noughties with a bar-coded membership purchase system to remove cash handling and paperwork from your sports clubs and societies.
E-Voting £4000 pa.
Enable online elections and referenda for any organisation in your site from Union-wide down to faculty reps, union council or referenda with a system specifically designed for SU elections.
Or purchase the complete MSL system for just £1000 per month.